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Analytics · Phase 2

Six dashboards that answer the questions you actually ask.

Funnel, agent performance, source ROI, SLA timers, cohort retention, Meta quality — all built in, all drillable. No tracking code, no BI tool, no spreadsheet pivots.

Sample dashboard

Illustration

Leads

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Reply rate

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Avg response

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Conversion funnel

Sent 412 (100%)
Delivered 404 (98%)
Read 313 (76%)
Replied 276 (67%)
Won 58 (14%)

Six dashboards

Each one answers a question worth asking.

⤴

Conversation funnel

Sent → Delivered → Read → Replied → Won. Drop-off % at each stage. Filter by template, segment, agent, or date.

👥

Agent leaderboard

Per-agent: conversations handled, avg response time, SLA breaches, conversion rate. Sort + export.

📍

Source attribution

Which lead source (widget / QR / ad / referral) drives revenue. Cost per lead, conversion rate, ROI per channel.

⏱

SLA + response times

Histogram of time-to-first-response. Median, p95, p99. Plan-defined SLA targets shown as a vertical line.

📈

Cohort retention

Did leads acquired in March still convert in April / May? Weekly cohort grid showing retention curves.

🛡

Meta quality dashboard

Per-WABA quality rating (Green/Yellow/Red), messaging limits, restriction risk score. Updated daily.

Why ours feels different

Built for the owner who reviews on Saturday morning.

01

Zero set-up

No tracking code to install. Every conversation, lead, and broadcast already feeds the dashboards. You just look.

02

Drill-down everywhere

Click any number on any chart to see the underlying conversations / leads / agents. No "export to BI tool" detour.

03

Schedulable email reports

Pick metrics, pick frequency (daily / weekly / monthly), pick recipients. PDF or inline-HTML email.

04

Custom date ranges

Last 7 / 30 / 90 days, plus arbitrary start-end. Compare-to-previous-period toggle on every chart.

05

Mobile-friendly

Charts render on phone. Owner reviews Saturday morning over chai without opening the laptop.

06

CSV export

Every chart, every table — one-click CSV. Plug into your existing spreadsheet workflow if you have one.

Who uses Analytics most

Three patterns that change how owners spend their time.

01

Coaching academies

Source attribution shows YouTube ads vs IG ads ROI. Funnel report shows which template converts trial-to-paid.

02

D2C brands

Cohort retention answers "are second-time buyers from broadcasts retaining?". Agent leaderboard ranks who closes.

03

Agencies / multi-brand

Aggregate dashboard across all sub-accounts. Compare brand performance, find best-performing template patterns.

FAQ

Common questions about Analytics.

How is this different from a typical CRM "reports" page?
Two ways: (1) every metric is WhatsApp-aware — funnel includes Sent/Delivered/Read/Replied which generic CRM does not have; (2) drill-down is one click everywhere, not "export to Excel and pivot".
Can I build custom reports?
Pro plan adds the report builder — pick metrics, pick filters, pick group-by, pick chart type. Saves as named report. Schedule to email if useful.
Do you sell my analytics data?
No. We never aggregate customer data across businesses for sale, training models, or any third-party use. Per the Privacy Policy.
Will the Meta quality dashboard tell me before I get restricted?
Yes. We sync your WABA quality + messaging limits daily and surface a risk score (low / medium / high). High-risk businesses get an alert + pause-broadcast suggestion before Meta downgrades the rating.

Stop guessing. Start measuring.

Starter shows the funnel + leaderboard. Growth adds source attribution + SLA timers. Pro adds cohort retention + scheduled reports. Every plan ships with a 14-day free trial.

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