Drip · Phase 2

Configure once, run forever.

Drip campaigns are how you stay in front of customers without typing a message at 2am. Multi-step flows that branch on reply, respect quiet hours, and surface drop-off at every step.

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Sample flow

14-day course launch

Illustration

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Day 0 Welcome message

Sent within 60 seconds of the trigger event (signup, lead, purchase).
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Day 1 Wait 24 hours

Quiet hours respected if the recipient is in a tagged "do-not-disturb" segment.
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Day 2 Educational content

Template with a button to book a demo or download a resource.
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Day 3 Branch on reply

Replied: move to "engaged" sequence. No reply: continue cold drip.
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Day 7 Re-engage attempt

Lower-pressure check-in with a soft CTA. Last touch before pause.
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Day 14 Auto-pause

Non-responsive contacts auto-tagged "cold" and removed from cadence.

Why drip beats one-shot broadcasts

One message rarely changes a mind. Seven, spaced right, often do.

A coaching academy launches a new batch. They broadcast once. Two-thirds of warm leads do nothing. Cost is paid, calendar is empty.

A drip campaign sends Day 0 welcome, Day 2 syllabus, Day 4 student testimonial, Day 7 trial-class CTA, Day 10 enrolment offer. Same warm leads. Different cadence. Conversion typically doubles, sometimes triples. That is the whole product in one paragraph.

Six things you get

A flow builder that respects how Indian customers actually behave.

01

Visual canvas

Drag nodes onto a flow board. Connect with arrows. No syntax, no JSON, no "rules" tab.

02

Conditional branching

Branch on reply, button click, lead status, or any custom field. Each branch can run a different cadence.

03

Wait nodes

Hours, days, or "until next Tuesday 9am IST" — timezone-aware so customers in 3 cities all get the message at their local time.

04

Per-step analytics

See drop-off at every step. Know which message in your 7-step sequence loses people, fix it, A/B test.

05

Pause + resume on the fly

Edit a live drip and your in-flight contacts pick up the new message at their next step. No rebuild.

06

Quiet-hour respect

Tag a segment "no late nights" — drip will skip 22:00–08:00 IST automatically and resume next morning.

Who uses Drip most

Three drip patterns that drive the most revenue.

01

Coaching academies

Course launch drip — Day 0 welcome, Day 2 syllabus PDF, Day 3 book trial class, Day 7 testimonial, Day 10 enrolment offer.

02

Subscription apps

Renewal reminders — 30 days before, 7 days before, 24 hours before, on-the-day. Pauses if user renews early.

03

D2C brands

Abandoned-cart recovery — 1 hour after cart abandon, 24 hours after, 72 hours after with discount code. Stops on purchase.

FAQ

Common questions about Drip.

How is this different from autoresponders?

Autoresponders are linear — message A, wait, message B, end. Drip is a flow with branches: a customer who replies "yes" goes one path, "no" goes another, and silence goes a third. You design the tree, we run it.

What if a customer joins my drip mid-sequence?

They start at Day 0 of the drip. If you want them to skip to a later step (e.g. "they already saw the welcome elsewhere"), tag them with a custom segment and set the entry point per segment.

Can I edit a drip while contacts are running through it?

Yes. Save changes, contacts pick up the new step at their next scheduled wait. We never silently skip messages — if a step is removed, contacts past it stay where they are; if a step is added, they hit it on their next tick.

How do I prevent a customer from getting two drips at once?

Each drip has an "exclusion list" of other drips. Saying "skip if already in Welcome Drip" is a one-click setting per drip. We also enforce one-message-per-contact-per-day at the system level.

Set it once. Stop typing the same follow-up at 2am.

Starter covers basic drips. Growth and Pro unlock conditional branches and per-step analytics. Every plan ships with a 14-day free trial.

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